Market Development

2020: a year full of highlights and challenges for market development

While we missed out on opportunities to expand our brand story abroad due to travel restrictions, we made substantial gains in the home market. Leveraging local provenance has been more important than ever to our core activity with consumers gravitating towards locally produced food they can trust.

Gordon Newlands, our Brands Development Manager, joined us in May, and led on the relaunch of our Scotch Butchers’ Club.