Contents03The Scottish Beef Sector in Numbers04Preparing for the Future05ForewordBy Kate Rowell 06Introduction07Our VisionOur two-phase approach to achieving our ambitions08Growth AmbitionsHow we will... Reduce our carbon emissions by 75% and manage our land to benefit natureHow we will... Increase the economic value of beef and beef products through the supply chainsHow we will... Develop and enable our people through upskilling, training and a focus on wellbeing How we will... Enable global leadership in animal health and welfare13Implementation Plan14Acknowledgements15Glossary