Growth Ambitions
As we look forward to 2030, growth of the beef value chain in Scotland has to be our main ambition. However, with the added focus on the climate and nature emergencies, that growth has to be responsible growth and must also maintain a downward pressure on emissions throughout the Scottish beef supply chain. What growth looks like in 2030, is growth that spans economic, environmental and social responsibility equally.
Our priorities – Our key growth objectives for 2030
Social
People value the Scottish red meat industry and want to be engaged as consumers, or as part of the workforce.
Communities, customers and consumers recognise the value the Scottish red meat industry brings to Scottish communities, landscapes and rural economies.
We will work to ensure that suckler cow numbers do not decrease below 2021 levels – 413,000 as per the June Agricultural Census9.
Economic
We will increase the value of Scotch Beef PGI by increasing domestic market penetration and develop credentials as the leading sustainable red meat protein brand available in GB.
We will develop increased economic resilience by growing market share in key export markets and working to increase market access globally.
We will look for ways to develop additional added-value manufacturing activity in Scotland, exploiting opportunities to derive additional value from the whole carcase.
Environmental
We will demonstrate global leadership on red meat protein production as part of the Scottish Government’s world leading Climate Change Act, reducing emissions by 75% by 2030.
We represent ‘Meat With Integrity’, showing that we uphold the highest standards in traceability, assurance and animal welfare, and use that to generate additional value for the Scotch Beef PGI brand.