Our Vision

By 2030 the Scottish beef supply chain will comprise profitable, sustainable and resilient businesses built on a skilled workforce delivering high-value, quality beef and beef products to domestic and international customers, produced to world-leading animal health and welfare standards in a way that has reduced the sector’s carbon emissions by 75% from 1990 levels.

This strategy review comes at a pivotal moment for the industry following the UK’s exit from the EU, the Covid pandemic and the invasion of Ukraine, which have all affected every inch of the supply chain.

However, during the extensive industry engagement around this strategy, there was clear excitement and ambition for the future of our sector, and the possibilities that could be realised by strategic development as we look towards 2030.

Making this vision a reality will require a phased approach over the next eight years, with each step carefully considered, and providing the solid foundations for the next step.

This strategy will be kept alive by a dynamic implementation plan and a Beef Industry Leadership Group who will lead on the implementation of actions.

The phases of our Implementation Plan are outlined on page 13.

This strategy review comes at a pivotal moment for the industry following the UK’s exit from the EU, the Covid pandemic and the invasion of Ukraine, which have all affected every inch of the supply chain.

However, during the extensive industry engagement around this strategy, there was clear excitement and ambition for the future of our sector, and the possibilities that could be realised by strategic development as we look towards 2030.

Making this vision a reality will require a phased approach over the next eight years, with each step carefully considered, and providing the solid foundations for the next step.

This strategy will be kept alive by a dynamic implementation plan and a Beef Industry Leadership Group who will lead on the implementation of actions.

The phases of our Implementation Plan are outlined on pages XXXX.